Helping a food business reach customers who had never heard of it.

Cold Open Lab introduced a regular content schedule, developed relatable videos and used advertising to bring a food business to a wider audience. The response gave us a direction to build on in the next round of content.

Project detail	Description
Client	Independent food business; name withheld
Business need	Reach customers beyond its existing audience
Our contribution	Content planning, video editing, advertising creative and campaign testing
Reported outcome	The campaign brought in customers who had not previously heard of the business

Posting depended on what was available.

The business had been posting when content was available. Our starting point was to give that activity a regular schedule and develop content using the material already at hand.

The wider opportunity was to introduce the business to customers who did not already know it. The content needed to give an unfamiliar viewer a reason to pay attention, with advertising helping it reach beyond the existing audience.

We gave the content a direction to build on.

We introduced a regular content schedule and developed relatable videos. Working with the available material gave the business a practical starting point for more consistent communication.

One simple skit worked as an ad. Its response gave us a useful creative direction for the next round of content. We used what we learned to develop more material around the approach.

This connected content planning, video editing and campaign testing. Each part informed the next decision, keeping the creative work tied to the response it received.

The audience response shaped what came next.

The campaign brought in customers who had never heard of the business. For a business seeking a wider audience, new customer discovery was a meaningful part of the result.

The successful skit also gave us something specific to learn from. We had an example of creative work that had attracted a response and could use that learning to guide further content.

The case illustrates how a regular content plan and a responsive campaign can work together. Consistency gives a business material to put into the market. The response helps determine what deserves further development.

A useful campaign gives you something to learn from as well as a response to build on.

What this could mean for your business

Your business may already have photos, footage and ideas that could do more for your marketing. A clear content direction helps your team decide how to use them, while campaign testing gives you information to guide the next decision.

Start with the customer you want to reach and the message that makes your offer relevant to them. Build the creative approach around those choices.

Give your next campaign a clearer direction.

Book a discovery call with Cold Open Lab to discuss your audience, the material you have and the content and campaign support your business needs.